In the fast-paced world of Singapore real estate, PropertyLimBrothers (PLB) stands out. They're not your typical agency. PLB is a visionary brand that blends creative media with cutting-edge technology (proptech) to transform the way people experience buying, selling, and investing in property.
Background
PropertyLimBrothers was founded in December 2016 by Melvin Lim and Adrian Lim, former prison officers who became friends and business partners 15 years ago.
Initially, PropertyLimBrothers was a traditional realty firm when it came to prospecting for clients and sales. Inspired by the home improvement shows in the US, UK, and Australia hosted in the presenter format, where the host presents the home to viewers, Melvin and Adrian decided to market homes via home tour videos on Youtube. The company’s first presenter-style home tour video was filmed in December 2016. It has since grown into a real estate company with its own in-house creative agency.
Before forming PropertyLimBrothers, Melvin and Adrian practiced real estate for ten years using conventional methods. They searched for strategies to stand out at that time, as competition in the real estate market grew. The pair launched their first home tour as PropertyLimBrothers in January 2017 after being inspired by home tour films made by real estate agents abroad and how the immersive viewing experience gave these brokers a competitive edge and broader reach.
PropertyLimBrothers leverages technology to generate property sales, such as conducting live home tours on social media for presenting real estate properties. It also uses motion graphics, 3D maps, and analytic tools. In 2021, PropertyLimBrothers videos garnered over 35.9 million views across all social media platforms and generated $674 million worth of property deals. 7 out of 10 buyers of PropertyLimBrothers came from Facebook, Instagram, and YouTube, and 3 out of 10 were from property portals. Video Home Tour Content represents 85% of the company’s properties, and its Ad campaigns were sold via Social Media channels.
The company also started practicing screenshot closing and screen capturing WhatsApp conversations with buyers to show the seller offers on the property. It is part of their ongoing efforts to practice #RealEstatewithIntegrity. PropertyLimBrothers has established PLB Assembly, a training platform for realtors, offering skills such as presentation, social media marketing, and lead generation. The company presents a podcast series, Sofa So Good, hosted by real estate consultant and co-founder of PropertyLimBrothers, Melvin Lim.
Social Activities
Since 2021, PropertyLimBrothers and World Vision Singapore have collaborated together to better the lives of the impoverished. World Vision is a non-profit Christian humanitarian organization that works with families, children, and communities all around the world.
PropertyLimBrothers traveled to Sambour, Cambodia in 2022 as part of a World Vision Singapore humanitarian relief mission to learn about the living conditions and medical needs of the locals. There, the crew introduced good hygiene practices, clean water, and Procter & Gamble water purifier sachets.
Creative Marketing, Signature Service
PLB doesn't just sell homes; they craft compelling stories around them. Their signature home tours move beyond static photos and listings, offering immersive experiences through high-quality videography that showcases a property's true potential. PLB understands that buying or selling a property is a significant life decision. They prioritize understanding their clients' needs and guiding them through the process with expertise and care. Their testimonials highlight their attentiveness, promptness, and professionalism.
Proptech Powerhouse
PLB isn't afraid to embrace innovation. Their mobile app, PropertyLimBrothers Nucleus, empowers users to make informed decisions. It provides property insights, market trends, and even features calculators to help with financial planning.
A Wealth of Knowledge
PLB doesn't just sell, they educate. Their YouTube channel offers a treasure trove of real estate content, from property tours showcasing everything from HDB apartments to luxury bungalows, to insightful vlogs packed with tips and advice for navigating Singapore's property market.
PLB fosters a company culture that extends beyond transactions. Reviews highlight a supportive, family-like atmosphere where both clients and staff feel valued and empowered to grow.
The Future of Real Estate
By blending creative marketing, exceptional service, and cutting-edge technology, PropertyLimBrothers is carving a unique niche in Singapore's real estate landscape. Whether you're a seasoned investor or a first-time buyer, PLB offers a refreshing approach that prioritizes your needs and makes the property journey informative and stress-free.
