After reaching a multi-year agreement to sponsor Mumbai City FC beginning in the 2024–25 season, Etihad Airways became the team's official sponsor. With two Indian Super League championships and two Indian Super League Cups under their belt, Mumbai City is known as one of the best professional sports clubs in India. Etihad's ongoing dedication to the Indian market is demonstrated by this decision.

The agreement, which sets a record for Indian football in terms of length, falls in conjunction with Etihad Airways' 20th anniversary of flights to India. Starting in the 2024–25 season, the Etihad Airways logo will be prominently displayed on the front of Mumbai City FC's youth and first team match shirts as well as their training kits.The collaboration strengthens the long-standing ties between the two organisations' home nations and upholds the ideals of excellence and teamwork.

"We are thrilled to announce Etihad as our official front-of-shirt sponsor. Their support is evidence of the type of football that Mumbai City plays, which is dedicated to greatness both on and off the pitch. Kandarp Chandra, CEO of Mumbai City FC, responded to the news by saying, "Both Etihad and Mumbai City are proud to represent resilient global cities that balance tradition with modernity."

Through pertinent and significant collaborations, we want to enhance our footprint in the Indian market, and we are excited to have Mumbai City FC join the Etihad family. According to Antonoaldo Neves, CEO of Etihad Airways, "India continues to be a strategically important market for Etihad and we remain committed to serving the Indian community with convenient connections from 11 destinations across India to the Middle East, Europe, and North America."This month, Etihad will commemorate 20 years of service to India. As part of its ongoing commitment to expanding in India, the airline will begin operating an A380 between Mumbai and Abu Dhabi on September 1.