British-Italian brand 'Jordanluca' sells jeans with ‘pee stain’ for ₹50,000. Who would buy them and why?

Companies that specialize in luxury clothes are well-known for their use of new ideas. Luxury items, on the other hand, are typically sold at exorbitant costs. The Dolce & Gabbana "Khaki Ski Mask Cap" that was offered for ₹ 32,000 and the Hugo Boss flip-flops that were available for ₹ 9,000 are two examples of the numerous products that went popular on the internet. It has come to light that a British-Italian firm is selling jeans that have what seems to be a urine stain for an extremely high price.

"Stain Stonewash Jeans" is the name of the one-of-a-kind pair of denims that have been designed by Jordanluca, a company that was established by Luca Marchetto and Jordan Bowen, who are both designers. Their first appearance on the runway was for the fall/winter 2023 collection, and it was showcased there. The groin region of the jeans has a dark stain that gives the appearance that someone has urinated in it. This is the impression that is given. Take note that the original jeans are priced at ₹ $811, which is equivalent to around R 67,6000. On the other hand, the lighter wash is now unavailable and may be purchased at an astounding sum of $608 (Rs 50,000 approximately).

Describing the jeans, the brand noted, "The Stain jeans have a stonewash stain on the crotch and the Demonology horn design embroidered on each back pocket, making them the ultimate JORDANLUCA denim piece. The jeans have a high rise and a tapered leg, which guarantees that they will fit you well.

The unusual jeans are now referred to as "pee stain denim" as a result of the criticism that was posted on the internet. A great number of individuals have gone to social media in order to voice their incredulity.

The fashion business has witnessed some truly bizarre trends that push the limits of traditional designs, such as "naked" and "ugly" clothing. Designers Jordan Bowen and Luca Marchetto created Jordanluca, which gained attention after they unveiled a unique pair of jeans that people on social media began talking about. These pants have now been called "pee stain denim" by the Internet.