Mumbai, 4 April 2024: A highly awaited SUV from India's top automaker, Mahindra & Mahindra Ltd. unveiled its name the XUV 3XO (pronounced XUV-three-exoh). It will be launched on April 29, 2024. When it makes its world debut on April 29, it will represent the cutting-edge technology and refined style that have become hallmarks of the XUV brand.
Designed to provide "Everything you want & more," the XUV 3XO is a prime example of Mahindra's exceptional SUV lineup. To meet the expectations of city drivers, it combines exhilarating performance with state-of-the-art technology, eye-catching design, and unrivaled safety. It goes above and beyond in every aspect of SUV ownership, with three times the appeal on every trip.
As a fun homage to the executive levels represented by "CXO," the XUV 3XO reflects the aspirations of individuals who are swiftly ascending the corporate ladder. For individuals who demand nothing less than the best in all areas of life, this SUV offers segment-leading amenities.
Production of the new XUV 3XO will take place at the Nashik, Maharashtra, plant of the corporation.
The company sources said of the new product,"would set a new precedent in the category, embodying the sophistication and modern technology that the XUV brand DNA is celebrated for," which would come with the conventional internal combustion engine (ICE) in petrol and diesel variants." The firm also stated that the new offering will be available.
About Mahindra & Mahindra
Mahindra & Mahindra, usually known as M&M, is an Indian multinational automotive manufacturing corporation with its headquarters in Mumbai. The company was initially created in 1945 under the name Mahindra & Mohammed, but it was subsequently renamed Mahindra & Mahindra Corporation. It belongs to the Mahindra Group of Companies. From a production standpoint, M&M is among the most significant automobile manufacturers in India. It is a public listed company treated in BSE and NSE.
The Mahindra Group is one of the largest and most admired global federations of firms. It was established in 1945 and currently has over 27,000 workers working in more than one hundred countries. In addition to being the largest tractor manufacturer in the world in terms of volume, it holds a leadership position in the fields of farm equipment, utility SUVs, information technology, and financial services with regard to India. It has a significant presence in the fields of agriculture, hospitality, logistics, and real estate, as well as renewable energy.
With the intention of bringing about good change in the lives of communities and stakeholders in order to enable them to Rise, the Mahindra Group has a distinct focus on leading environmental, social, and governance (ESG) initiatives on a global scale, enabling rural prosperity, and improving urban living.